The peculiarities of marketing strategy development in Сhina

Since the 1970s,when China’s foreign trade policy was liberalized ,many Western firms have been very enthusiastic about capturing this market of over one billion consumers. On average ,throughout the 1980’s ,China was visited by one Western government advisor every week.This interest of Western authorities and businesses can be compared with Western interests in Japan,a far more important trading partner.Western businesses’ interest in China decreased somewhat after the Tiananmen Square incident in 1989.

1.Introducing…………………………………………………………………………3
2.Lobbyng……………………………………………………………………………5
3.Budget offer………………………………………………………………………..8
4.Technical discussions……………………………………………………………...9
5.Final offer…………………………………………………………………………10
6.Formal negotiations……………………………………………………………….11
7.Managerial implications…………………………………………………………..13
8.Conclusions……………………………………………………………………….15