Language and Means of Persuasion

With the development of the technology and the massive diversity of the mass media, advertising influences the daily life of every person. Whatever the forms advertising takes, language is the main carrier of the message. Advertising language is very different from common language. It is a style of immediate impact and quick persuasion. It has its own features in morphology, syntax, and rhetorical devices. For a rhetorical device appeals to the imagination and makes the speech or writing interesting and appealing, advertisers often use various rhetorical devices to persuade the readers to buy different products.

Introduction
The Stylistics of advertising
Morphology
Syntax
Rhetorical devices
Advertising headlines
Headline. Definition and Concept
Stylistic Features of Headlines

Basic techniques of ads persuasion
Conclusions
Bibliography