Tourism: principles, practices, philosophies

«It is not surprising that many authors and researchers in tourism have concerned themselves with motivation, recognizing it as one of the most basic and indispensable subjects in tourism studies»(Sharpley 2008 cited in Wahab 1975:44). Tourism motivation is one of the main factors affecting the demand in tourism, because this is the first stage in a costumer’s decision making process. Tourism demand is the result of tourism motivation.